Britain’s National Tourists Board

The impacts of London 2012 Olympics on the United Kingdom’s tourism sector

Olympics are one of the world’s most popular sports events. They attract most of the world’s attention, for example the 2012 London Olympics involved 16,400 athletes from over 204 countries, 4000 technicians, 21,000 official media personalities and 4,000 official Olympic officers, 95% of these being from outside of the United Kingdom (Oxford Economics, 2012). Olympics tickets get completely sold and they get billions of television audiences globally (Atkinson et al, 2008).