Man being a social being finds it a necessity to belong or be in a group or engage in a collective action. This behavior has given rise to many theories that to explain why people form groups or participate in them. This collective behavior has been around for many centuries and has resulted in the formation of different social structures (Anderson, p2). Examples of collective behaviour over the years include the revolutions of the 17th century like the French revolution, civil rights movements of the seventies, and the north Africa liberation of 2011 (Anderson, p4). Today due to technology, communication has become easy and accessible to many making distance irrelevant and has brought about repercussions that have affected society both negatively and positively.