Axe is a brand of male grooming products, and it is owned by a British-Dutch company known as Unilever and it is marketed towards the young male demographic. By looking at their advertisements, it was clear that Axe mainly concentrated on television advertisements and internet advertisements.
Unilever is a company that was formed from the fusion of the Anglo and Dutch company. The company is focused in the creation of the products for the entire family with the company producing the wide variety of products to cater for the needs of the entire market.
Procter and Gamble or simply P&G has its world headquarters in Cincinnati, Ohio. P&G community is large and comprises approximately 127000 employees scattered worldwide in 80 countries.
Dove body wash is a Unilever brand under personal care category. It is a packaged consumer good under the beauty classification. Dove Body wash caters for the generic female market since it is a beauty body wash.